Trending Now
World news
No health authority has ever recommended 10,000 steps
Every official physical activity guideline is written in minutes, not steps. A 1965 pedometer brand name filled the gap — and it is aimed at exactly the wrong people.
Travel guides
Tech
The four-day week trials mostly didn’t test a four-day week
The pilots cut about four hours a week, not eight. Iceland never ran one. And the best-instrumented trial found healthier workers, unchanged revenue, and a significantly faster pace of work.
Health
The Vitamin D Trials Nobody Talks About
Two of the largest supplement trials ever run found almost nothing. Then the Endocrine Society withdrew the threshold that made half the country deficient in the first place.
Most popular
Opposites don’t attract, but that was never the interesting question
115 of 118 partner traits correlate positively. The gap is in personality — and the twist is that none of it predicts whether a couple will be happy.
Sugar Does Not Make Children Hyperactive. The Study That Proved It Tested the Parents.
A 1995 meta-analysis of 23 controlled trials found no effect. A year earlier, a smaller study had already explained why everyone believes otherwise — by giving every child a placebo and lying to their mothers.
The 21-day habit rule came from a plastic surgeon’s book preface
Maxwell Maltz was describing how long patients took to get used to a new face. When researchers finally measured habit formation, the range ran from 18 days to 254.
Learning Styles: The Experiment That Would Settle It Has Almost Never Been Run
You are not a visual learner or an auditory learner. The claim has a precise testable form, a required study design, and a research literature that overwhelmingly endorses it without using that design.
Sport news
Nobody Is Left-Brained. The Man Who Won the Nobel for Split Brains Said So...
A study of 1,011 brains looked for people whose left or right hemisphere ran stronger overall. It found lateralised functions everywhere and lateralised people nowhere.
"Miss the 10 Best Days" Is Half of a Calculation
The statistic every advisor quotes is real. So is the mirror image nobody quotes — and when a researcher ran both at once, the result was not the one the slogan implies.
Stretching Barely Prevents Injuries. Strength Training Cuts Them by Two Thirds.
A meta-analysis of 26,000 participants ranked the injury-prevention strategies head to head. The one everybody does came last. The one almost nobody does came first, by a mile.
Learning Styles: The Experiment That Would Settle It Has Almost Never Been Run
You are not a visual learner or an auditory learner. The claim has a precise testable form, a required study design, and a research literature that overwhelmingly endorses it without using that design.
No health authority has ever recommended 10,000 steps
Every official physical activity guideline is written in minutes, not steps. A 1965 pedometer brand name filled the gap — and it is aimed at exactly the wrong people.
Recipes
The 21-day habit rule came from a plastic surgeon’s book preface
Maxwell Maltz was describing how long patients took to get used to a new face. When researchers finally measured habit formation, the range ran from 18 days to 254.
LATEST ARTICLES
Latest article
The Open Office Was Built on a Measurement. Then Nobody Measured It Again for...
When researchers finally put sensors on employees before and after a redesign, face-to-face interaction fell by about 70%. The study did not measure productivity — and after six decades of fit-outs, almost nothing has.
Nobody Is Left-Brained. The Man Who Won the Nobel for Split Brains Said So...
A study of 1,011 brains looked for people whose left or right hemisphere ran stronger overall. It found lateralised functions everywhere and lateralised people nowhere.
Learning Styles: The Experiment That Would Settle It Has Almost Never Been Run
You are not a visual learner or an auditory learner. The claim has a precise testable form, a required study design, and a research literature that overwhelmingly endorses it without using that design.